Sales and marketing
Strategic advisors
The challenge for the future is to perfect the execution while,
at the same time, nurture the organizational capabilities
necessary to evolve and grow sustainably over time
Business strategy
Big and medium-sized companies need to keep evolving in order to maintain their competitive edge. The startup and small business marketplace is still a new and fierce frontier that requires advice from managers who are deeply entrenched in the particularities of making a business take-off. We’ve steered corporations with a balance of marketing, business, operational, and financial strategies that had clear execution and built-in problem-solving contingencies. Our holistic approach is essential to any company looking to grow.
Sales
The world of distribution has dramatically changed in the past 5 years and it’s still evolving fast. Competing for your space in the Modern Trade, HORECA and other channels is of paramount importance. This is true in your local market and also internationally, where we can help you improve performances and opening new markets. With e-commerce and direct marketing, the opportunity for profit grows, but so does the complexity. That’s where we come in.
CRM and CLV
Customer Relationship Management is not just a software, but a philosophy and a business approach. And Customer Lifetime Value is not just a business metric to reduce churn and improve margin, it’s a mindset. The good news is that neither is rocket science and that, with the right plan, in a short period of time it’s possible to see great improvements in turnover and marginality. We have developed extremely successful projects in these two areas with record results for the companies we worked for.
Communication
The way people consume media and entertainment is constantly in flux, so companies must quickly adapt to new conditions. The good news is that you don’t need to spend millions anymore in order to get noticed. The current fragmented media environment offers endless opportunities for those who know how to seize them. Addex strives to anticipate these changes and exploit the new opportunities that have arisen. Forget about a GRP-based communication plan! Digital, Direct Marketing, CRM and Branded Entertainment are the new black and we can help your company ride this new wave skillfully and efficiently, generating real results. We have a proven track record and really enjoy what we do!
Digital media and technology
The digital world so pervasive that we can’t remember having ever lived without it. The truth is that behind their use it’s necessary to develop a clear strategy with precise business goals. There are many opportunities on the table, but it’s imperative to have an integrated approach that connects all aspects of your business in order to get the desired results. The good news is that even with a limited budget you can achieve great results today. These are challenges that our firm stays two steps ahead of.
Commercial approach
Managing sales is a complex matter where technical skills are as important as the ability to motivate your team. When the foundations of a business project are sound, teamwork can make the difference from an average result to an incredible growth. Our philosophy is that when the sales proposition is solid, nothing can stop the growth of a business.